Customer Retention – Staggering Statistics and CRM:
What you need to know

Customer retention

Just a 5% increase in customer retention can
increase business profits by 25%-95% — Bain & Company

In almost any business, the key to customer retention is a reasonably simple concept: proactively look after the needs of your customers and you’ll keep them happy. Most happy customers remain loyal and will keep buying your products and/or services — and of equal or greater importance — refer you to others. Although the idea seems blatantly obvious, many businesses fall short when it comes to implementation. Read more