Salesforce vs. Industry-Specific CRM: What’s best for your business?

From what I’ve observed over the years as a Salesforce and Zoho CRM consultant, when it comes to CRM, there is always a new vendor trying to “build a better mousetrap” – in some cases, justifiably so – but in many cases an industry-specific CRM is just not necessary and ultimately does not end well for the client financially.

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