Salesforce vs. Industry-Specific CRM: What’s best for your business?

From what I’ve observed over the years as a Salesforce and Zoho CRM consultant, when it comes to CRM, there is always a new vendor trying to “build a better mousetrap” – in some cases, justifiably so – but in many cases an industry-specific CRM is just not necessary and ultimately does not end well for the client financially.

Read more

Zoho CRM and Zoho Campaigns: Affordable email marketing automation that pays dividends

zoho campaigns consultants vancouver





When helping our clients with Zoho CRM consulting, implementation and training, we also educate them on the advantages of integrating it with Zoho CRMs’ web-based email marketing application, Zoho Campaigns, to generate leads and revenue for their business through email marketing automation.

No other integrated CRM / email marketing system is capable of this functionality at the price point, and with the ease of use, that Zoho provides.

Read more

Customer Retention – Staggering Statistics and CRM:
What you need to know

Customer retention

Just a 5% increase in customer retention can
increase business profits by 25%-95% — Bain & Company

In almost any business, the key to customer retention is a reasonably simple concept: proactively look after the needs of your customers and you’ll keep them happy. Most happy customers remain loyal and will keep buying your products and/or services — and of equal or greater importance — refer you to others. Although the idea seems blatantly obvious, many businesses fall short when it comes to implementation. Read more

CRM Benefits – The Critical Link

Is your company missing the critical link?

If you are late to customer relationship management, there are a myriad of very good reasons to educate yourself about CRM benefits. Companies that want increased efficiency and sales typically use at least a basic contact management system, while others use a full CRM (customer relationship management) system with much more functionality and related benefits to manage their sales leads and related administration. These systems, depending on their features and capabilities, allow companies to manage their leads, schedule follow-ups, book meetings through shared calendars, and run reports for more accurate sales forecasting and insight into their business as a whole. Read more