When helping our clients with Zoho CRM consulting, implementation and training, we also educate them on the advantages of integrating it with Zoho CRMs’ web-based email marketing application, Zoho Campaigns, to generate leads and revenue for their business through email marketing automation.
No other integrated CRM / email marketing system is capable of this functionality at the price point, and with the ease of use, that Zoho provides.
When helping our clients with Zoho CRM consulting, implementation and training, we also educate them on the advantages of integrating it with Zoho’s cloud-based marketing campaigns application, Zoho Campaigns, to generate leads and track revenue gains in their business through email marketing automation.
Email marketing automation
The power of marketing automation is not in simply blasting out mass email campaigns automatically to anyone that shows interest in your products and/or services. The real power is in the capability to send highly-targeted campaigns to reach specific groups of your prospects, customers, and or past customers, with the right message at the right time, based on their specific interests in your products and/or services.
Automated email marketing campaigns are an extremely efficient and cost-effective means of generating new leads through drip campaigns, staying in touch with your current customers regarding new products and services you’re offering, or changes to your business they need to be advised of. These campaigns also provide a great opportunity to bring past customers “back into the fold” by showing what they may be missing since they were last a customer.
While there is an initial cost associated with the planning and setup to automate your marketing campaigns (that’s what we do to save you time and money), there is minimal cost and effort required once they’re up and running, and the written, images and video content they send can be updated at any time.
The small business email marketing automation power duo
Zoho CRM, integrated with Zoho Campaigns, is our email marketing automation power duo of choice for small to medium businesses. Zoho CRM’s online access-from-anywhere platform and rich set of CRM features provides the central hub for all of your lead and customer information, and is the key to segmenting your lists by the specific criteria you need to send relevant campaigns to your subscribers. In turn, Zoho Campaigns provides the email campaigns engine that allows you to create email templates from basic layouts, predesigned templates, or your own HTML code. It
Canadian Anti-Spam Law Compliance
On the subject of subscribers, Zoho CRM and Zoho Campaigns together are a very capable team when it comes to managing the complexities of maintaining compliance with the Canadian Anti-Spam Law (CASL). The combination of these two apps allows your current lead and customer data to be synced from Zoho CRM to Campaigns on a daily basis, to keep your data consistent in both apps, with the apps “speaking” to one another by feeding information back and forth as required. Zoho CRM sends Zoho Campaigns the data it requires to dynamically update your email campaign lists as new leads and customers are added, updated, opted in or out, to keep your business compliant with CASL.
In turn, Zoho Campaigns sends Zoho CRM updated metrics from the email campaign, as well as populating each individual lead or contact record in CRM with a status update, so you can see who’s engaged and interested in the email content you’re sending them. Best of all, an automated email campaign can be triggered by a web form submission, a manual update to one field, by a workflow, or any number of combinations of ways with Zoho CRM. The possibilities are endless.
Yes, you can measure the real return on your email marketing
Most importantly, these integrated applications close the loop on the reporting gap that traditionally exists between your marketing team’s email campaign metrics (opens and clicks) and the revenue they ultimately generate for your company – today, days, months, or years from now. With a few clicks, a single report in Zoho CRM will show you the sales opportunities generated by each campaign, which deals are in progress, which have been won or lost, and the dollar value of each one. Finally, there is a way to measure the real return on your email marketing campaigns! This is huge, and is the reason we love Zoho CRM integrated with Zoho Campaigns. No other integrated CRM / email marketing system is capable of this functionality at the price point, and with the ease of use that Zoho provides.
Let us know what you’d like to do with email marketing and automation to generate leads and revenue. Our years of Zoho CRM and Zoho Campaigns consulting work will allow us to figure out the most efficient and cost-effective way to do it right.